The Birth Poster was conceived and founded in Stockholm by married couple Evelina and Gustav Westman, shortly after they became parents for the first time. As they talked about a way of remembering the life-changing moment and the very sensation of holding their little son Uno, they came upon the idea of creating a unique artwork in 1:1 scale. By combining Evelina’s talent for illustration work and Gustav’s award-winning Art Direction skills, they turned their personal project into a commercial product — the very first of its kind. To date, The Birth Poster has been sold to parents in over 120 countries while the Westman family has grown to four with little brother Ulf.
Evelina and Gustav also run the children’s clothing brand SCHMECK.
Evelina Westman is the artist, co-founder and mother behind The Birth Poster. She’s educated at Berghs School of Communication and is influenced by the austere design tradition of her home country Sweden. With inspiration from artists such as Jesper Waldersten and Olle Baertling, she’s found her very own uncompromised expression.