Saturday April 20, 2019



March 31, 2019

INSPIRATION WEEK with @katyasinka

With spring just around the corner, are you in the mood for some redecorating and refurnishing? We sure are! That’s why we’ve teamed up with some mom-influencers to get all the inspiration we need to get started.

Today we talk to Katya, the mother of three kids that lives in house in south of Sweden. She has a preference of Danish design and Swedish retro from the 50s.

Hello Katya, how are you feeling today?

Hello! I’m amazing, Thanks!

Where do you live?

I live in villa 250 m2 in Helsingborg, south of Sweden with my three wonderful kids. The twins Leo and Olivia and baby Ella.

What is your biggest inspiration when it comes to home interior?

I love Danish design with its’ minimalistic and simplistic design. Everything that is from Denmark is my favourite! I also love Swedish retro design from the 50s to the 70s. I usually go to Instagram to get inspiration.

What’s your favorite store to buy children’s interior?

I have so many favourites! But i usually shop at: @smalleble @solheminredning @cirkusfabriken.

Where do you keep your Birth Poster in your home?

We keep them in twins room above their bed! but i might move it to our bedroom, I have just found a perfect place for it there.

What’s you favorite item in your entire home?

I love our rattan Ikea chair together with Sebra crib- those are a perfect match! and I also LOVE my newest purchase the Tom Moore – John Lennon Seregraph poster. Can’t wait to hang it on the wall in our living room  that I now find almost perfect. The colourful print of John Lennon was the finishing touch.

Could you guide us in your children’s room?

The twins Leo and Olivia are sharing a bedroom on the second floor. I asked them last month if they wanted to start sleeping in separate rooms and Olivia started to cry, so I guess they are not ready to be apart from each other just yet.

Ellas room is one of my favorites! I Love the colours so much!

All the kids have a playroom on the first floor, it’s so helpful for us to have a room that can get messy and the kids can go as wild as they want without me having to tidy it up every day.

Do you let your children decide on how their rooms will look?

No, haha, so far I still get to decide that myself! They are not that interested either, but Olivia asked me a while ago to remove a swan head from her room because she was afraid and of course I did.

We hope you enjoyed our INSPIRATION WEEK here in The Magazine. Stay tuned for more inspiration and interesting articles for parents. If you have any questions or just want to say hello you can always send us an email to

March 27, 2019

INSPIRATION WEEK with @bllhome

With spring just around the corner, are you in the mood for some redecorating and refurnishing? We sure are! That’s why we’ve teamed up with some mom-influencers to get all the inspiration we need to get started.

Today we talk to Velda, the mother of two girls. Velda is a Swede living in Austria and her apartment is the quintessence of the minimalistic Scandinavian style — white walls and furniture, a lot of natural wood. Same goes for her daughters’ room. Although the girls don’t always seem to like to keep it tidy, Velda shows that it is possible to introduce minimalism into the space usually considered the kingdom of garishness.

Hello Velda, how are you feeling today?

We have beautiful weather these days, the flu season is just behind us, so I’m feeling great and looking forward to spring 🙂

Where do you live?

We live in an apartment in Klagenfurt, Austria, but we also have a garden, where we like to spend our time. We moved away from Sweden a few years ago, but we still miss home.

What is your biggest inspiration when it comes to home interior?

Instagram is a great place, where you can look into other people’s homes and there are some really talented ladies out there.

What’s your favorite store to buy children’s room furnishings and decorations? is a great store to get anything to do with kids.

Where do you display your Birth Poster in your house?

The girls’ posters are just above the big bed in their room and, since they sleep in the same bed (it was their choice and they love it), that’s the perfect place. Now, they can see exactly how small they were and they keep comparing themselves to the illustrations in the posters. That’s really cute!

What’s your favorite item in your entire house?

I have a passion for wooden animals, and I just adore every single one of them. I have some in the living room and the girls have a few in their room. All of them are just pure, beautiful craftsmanship!

Could you guide us in your children’s room?

We’ve recently got a big bed for Bella, in which both girls fit, so they prefer to sleep together on the opposite sides of it. Lea still has her smaller bed, if she decides to move out 🙂

I’ve finally added some bookshelves and created a reading corner for them. All is easily accessible like everything else in the room. I want them to be able to use and to reach everything without climbing or asking for help.

You can also see a canopy, which is such a must-have in every room and in any great play corner. We also have a cabinet for storing blankets, toys and anything else that fits 🙂

Do you let your children decide on how their rooms should look?

I definitely ask them what they think about my new ideas and always explain if I’m moving things around, so that they know what’s coming. But they’re so used to the furniture being moved around and new ideas being implemented, that they’re super cool with it 🙂

With such a thought-through room design it feels like there is almost no work to be done while cleaning!

The girls are great at playing in their room and messing it up, but they’re not so good at picking they toys up 🙂 It really is a struggle to keep the room neat.

Do you want to get more interior-inspiration from mom-influencers like Velda? Stay tuned! This Sunday we will publish another interview from the INSPIRATION series with a new batch of pictures.

March 25, 2019

INSPIRATION WEEK with @tanianoegaard

With spring just around the corner, are you in the mood for some redecorating and refurnishing? We sure are! That’s why we’ve teamed up with some mom-influencers to get all the inspiration we need to get started. This week we talk to Tania Noergaard from Denmark, who is a mom of two and has invited us to the room of her three-year-old son in her newly built house in Eastern Jutland. Take a look and read about Tania’s tips on how to create a stylish and kid-friendly room that both the parents and the kid will enjoy.

Hello Tania, how are you feeling today?

I am feeling great (if you ignore the lack of sleep during the night). I’m enjoying my maternity leave with our youngest child, a baby girl, 7 months old.

Where do you live?

We live in a 201 square foot villa in Skanderborg, Eastern Jutland, Denmark. We have designed and build the house ourselves and every little detail has been thoroughly thought through during the process. We could not be happier with our new home, in which we have been living in for 8 months already!

What is your biggest inspiration when it comes to home interior?

My very biggest inspiration must be Instagram. Here I find a ‘live’ inspiration board from real homes, designed by cool, creative women from around the world. I take screens of interior ideas on a daily basis, and never get tired of this inspiration source.

My second favorite must be Pinterest with an overload of beautiful (and sometimes unobtainable) interior and homes.

What’s your favorite store to buy children’s room furnishings and decorations?

I must admit that I just love IKEA. Even though the little things in my kids’ rooms are from smaller brands and designers, the main furnishing is from IKEA. They just know how to make timeless and functional pieces. Then it is up to you to make them look exclusive. Other great places to look for elements of nursery interior are H&M Home, Jollyroom and Konges Sløjd.

Where do you display your Birth Poster in your house?

My son’s Birth Poster is placed in this room. It is beautiful and gives multiple opportunities for raising questions and having conversations with him. He is three years old and often asks about how it was when he was a baby – especially after the birth of his baby sister. It must be almost impossible for a child to imagine that he has been that small (even though my kids where not small at birth). I will keep the poster in his room for a while, I think, but in time I want it to be hanging in our bedroom next to the poster of his sister.

What’s your favorite item in your entire house?

It would be impossible for me to choose an actual item. I would say that our kitchen must be my favorite. It is big, black and beautiful, and I just love how is plays a central role in the living room.

Could you guide us in your children’s room?

My son is one lucky child as he has both a playroom (filled with toys!) and a bedroom. This makes it  a bit easier for me to keep things tidy. In his bedroom he has a house bed which he loves. On the walls we put the grey confetti-decorated wallpaper from Ferm Living, which gives the room a cosy feel, and created this cave vibe. To exploit the room to its fullest, we decided to create storage furniture which can also be used as a table and a bench. It is easy to hide toys there, easy to find them again and the whole concept gives both room for creativity and relaxation. Furthermore, he has a small desk where he draws, colours and looks at his books. I decided to have only a few colours when designing his room. I was important for me to keep a boyish feeling without creating a baby blue zone. I chose grey, off-white, mint and warm yellow.

Do you let your children decide how their rooms should look?

No, not yet. My son is only three years old and his sister is seven months. Right now, I enjoy being the only one deciding on the interior. I am sure that my son will have his very own opinion when the time comes though.

Do you get a lot of feedback from other mums on your Instagram?

Definitely yes! Most of the comments are from mothers who do not know how to storage the toys and still manage to have a kids-friendly interior. My best advice is always to make sure that you have simple storage furniture. Avoid 2-3 different small cabinets, or furniture and decorative pieces placed on the floor. Use walls for storage, for example by installing simple, big cabinets or closed bookcases along the ceiling. Also  buy BIG baskets for toys, teddybears on other things children play with. Too much stuff on the floor will make the children’s room look messy. And do not be afraid of painting a wall, or two… or the entire room. The room needs some kind of contrast to all the colored toys, books and teddy bears, something that will catch your eye.


Do you want to get more interior-inspiration from mom-influencers like Tania? Stay tuned! This Wednesday we will publish another interview from the INSPIRATION series with a new batch of pictures.

March 12, 2019

This is Jennifer’s Story

This is the birth story of an amazing mom who had to fight a battle no one should have to, while becoming a mother of twins. She is a true inspiration for everyone and we’re honored that she shared this story with us. 

“My husband was admitted to the hospital a couple months before my twins were born. He had been battling cancer for several years and it finally caught up to him. He had some type of infection related to the tumor and the doctors didn’t know how to stop it. He was in the hospital for over a month and we weren’t sure he would make it out.

With many prayers answered, the doctors were able to find an antibiotic to fight the infection related to the tumor. He was able to come home a month before the babies were born. But the month-long visit in the hospital had weakened him tremendously. Our goal for that final month of pregnancy was to help him walk longer distances and get his strength up so that he could be at the birth.

Miraculously, Justin’s strength had improved enough to be at the birth. He sat in his wheelchair with oxygen right next to my bed. He gently held my hand as we welcomed our first boy into this world. My delivery was hard, but hearing Justin’s faint voice saying, ‘Come on, Jenn, you can do this!’ gave me all the strength I needed to keep going. As soon as we started to push for baby number two my doctor had a concerned look on his face. My baby’s heart rate started to drop and I was rushed into an emergency c-section. My son was only in the NICU for a couple hours and we were all able to leave the hospital a week later.

We were so grateful that we went home with two healthy boys. At home I was recovering from a c-section and my husband was still very weak. There was a lot going on between taking care of him, the twins, and I.  It was hard to focus on one thing at a time and I felt like I never got to really soak in their newborn stage. I’m so glad I have this beautiful poster to remember how tiny they were!

My husband passed away three months after the babies were born. I’ll forever be grateful for that time we were able to spend as a family; that time I was able to see him be a father. My boys will always know how much their dad loves them!”

Written By: Jennifer Hanks
Instagram: @cocoscaravan

March 8, 2019

Here’s to all amazing women!

It is International Women’s Day! Today at The Birth Post we choose to talk about the female body and pay our homage to it.

Evelina, the co-founder and CEO of The Birth Poster, often says that the biggest lesson her two pregnancies have given her was to understand how amazing women are. And so are their bodies. But in the same set with marvelousness and unimaginable endurance, also comes self-criticism and very often too high self-demands. Therefore today we talk to one of the moms who decided to show the real pictures of her body to the Instagram community.  Brenda Stearns (@she_plusfive) is a mother of five and it took her a long time to find self-acceptance and self-love after her body irrevocably changed. She is finally there, and so we hope all of you, the moms around The Birth Post community, will be. Love yourself, love your bodies!

The Birth Post: When you posted the picture of your postpartum belly on your Instagram profile with what reactions did you meet?

Brenda Stearns: I was very surprised by the response. I did not expect to receive such positive feedback. It left me feeling extremely encouraged!

What inspired or encouraged you to do that?

I had posted a photo of my postpartum belly a couple days before and I received a couple negative remarks calling my photo disgusting, unflattering, and something not worthy to be noticed. And while the comment was rude, it left me wondering why society views a mom body with such negativity. So I was inspired to post more raw pictures of my postpartum body to normalize the beauty of being different!

How would you define your relation to your body now as compared to the time before being pregnant?

I’ve learnt so much in the past eight years since I first got pregnant with my first child. Now a mother of five, and eight months postpartum, I embrace my body through every changing season, whether that be pregnancy, postpartum, fertility, and everything that makes me a woman. It’s empowering to me now to feel such love and acceptance for who I am and what I look like. And this isn’t to say I don’t have physical goals to reach for myself, or simply means I’m loving myself every step of the way. I’m no longer waiting to be a certain size, type, weight, number, age, etc. To love my body. I love myself now, today, right now. And my hope is to inspire others to do the same.

Do you remember the worst moment after delivery when you felt that you don’t like your body? When you couldn’t accept it?

It’s not a happy place to be in. It was after my first baby, and my very first cesarean. I had a traumatic birth experience and I carried a lot of shame and self guilt over that. I saw myself as a failure and carried those feelings deep inside.

I felt it again and again with every birth, postpartum hit me hard every single time and I just couldn’t get past “the way I looked”.

It took me five pregnancies, two cesarean births, three unmedicated vbacs, and five healthy babies to finally realize that the beauty of my body goes far beyond what it looks like on the outside.

What would you go for now on the beach: bikini or one-piece swimsuit?


Any advice you could give to other women struggling with self-acceptance?

Make a list of five things you absolutely love about yourself, every morning when you look at yourself in the bathroom mirror, compliment yourself in those things. I always say to myself “you have a beautiful smile Brenda!”, or “wow, look at those beautiful eyes!”, or “you’re such a wonderful mom”.

When we start the day on a positive, loving attitude, we begin that time to the rest of our day.

Realize that you are fearfully and wonderfully made. Our bodies do so much for us day in and day out. It’s time to celebrate them!!!

February 25, 2019

The More the Merrier: Maria from @triplets_of_copenhagen

The More the Merrier is this week’s Birth Post series devoted to mums of twins or multiples. Three mothers tell us how their life changed with receiving the news of expecting not of just one but more babies.

Maria is the mother of four, including triplets that were born when her first boy only two years old. Her beaming smile seems to suggest the opposite, but Maria admits that with her bunch of four there is never a minute to sit down and relax. How does she do it then, you might ask. Well, Maria has a lot of tips for mums expecting multiples. Read and learn from her!

Hello Maria, how are you feeling today?

I’m feeling really good. The new sleeping schedule we started yesterday really works. All three are now taking a long nap at the same time! And the sun is finally shining after days with grey skies.

What did you have for breakfast this morning?

We had bread, eggs and coffee, and all four kids joined us around the table.  

How old are the triplets now?

The triplets are five months old today! <3

What was your first reaction when you found out you were expecting not one but three children?

I was totally, utterly shocked! I started crying right away, and thought about a thousand things at the same time: how would I be able to carry three babies, how will we survive the first months/ the first 4 years/ the teenage years, how will our older son deal with this, what about all our travel plans, our house situation, and so on. And during the rest of the session I was going from laughing to crying hysterically because of the surrealism of the whole situation, but also filled with happiness from seeing three perfectly healthy babies kicking around on the ultrasound screen. <3 <3 <3 They were so, so cute.

How was your delivery?

It was a planned c-section, and they were all out in only three minutes. It was so emotional hearing those three scream, and they showed me each baby right away and let me kiss their foreheads, before taking them to some tables beside me for check-ups. Afterwards, I got to hold two of them for some minutes, before they went to the NICU with their father, and I got stitched up.  

What has the biggest change in you life since you became the mother of triplets?

The biggest change is that there is almost never a minute left to relax, and that there are so many children to love and give attention to all of a sudden. We went from zero to four kids in two years. 🙂

How did your surroundings react to the news?

We actually called our parents and siblings one by one on Facetime, and filmed their reactions. I’m so happy that we did that, because their reactions are priceless! They all had different ways to cope with the news, so we got both hysterical laughter, tears and a case of almost fainting, haha! They were of course all very shocked, but also very happy and positively convinced that we would make it.

Do you have any pro tips for women who just found out they’re going to have triplets?

Do a lot of research ahead of time (Instagram was my best place to go), get things early (Babybrezza formula mixer and a sterilization machine are must-haves), try to get things sponsored (we asked a lot of companies even before I had a big Insta-account, and almost everyone said yes), plan to get as much help as you can in the first three months (especially if you have other children). If people want to help, tell them to bring dinners that you can freeze. Relax a lot during pregnancy (you want to keep them inside for as long as possible), and eat-out a lot, because you won’t have much time in just a while. 😉

February 25, 2019

The More the Merrier: Vero from @stylemintd

The More the Merrier is this week’s Birth Post series devoted to mums of twins or multiples. Three mothers tell us how their life changed with receiving the news of expecting not of just one but more babies.

Vero’s life is full of seeming contradictions. She is a fashion blogger, living a socialite life, but between her stunning outfit pictures you also come across these that depict her oridinary life with her baby daughters. Vero doesn’t stop to surprise. Lack of sleep? No, not her problem. Lack of time? On the contrary — her time management skills have never been better! Being a twin mother she proves the double amount of love makes everything possible.


Hello Vero, how are you feeling today?

I am doing great, thank you for having me! I am running after these little girls all day long these days.

What did you have for breakfast this morning?

Breakfast is the most important meal of the day for me. Today I had eggs on rye bread and a

glass of orange juice.

How old are the twins now?

The twins are 17 months old, time flies!

What are their names?

Natalia Sofia & Alessandra Valentina.

What was your first reaction when you found out you were expecting not one but two children?

I absolutely could not believe it. I was in total shock even after that first doctor’s appointment. It was an emotional roller coaster. It still is.

How was your delivery?

My entire pregnancy was quite difficult, I suffered many complications. It was a highly supervised pregnancy, so, ironically, the delivery was the easiest part. I had a gentle c-section planned at 36 weeks, no pain and absolute happiness to have the girls with me.

What has the biggest change in you life since you became the mother of twins?

Every single thing in my life has changed! Mostly my daily routine, but also my patience and time management skills have improved.

What was the biggest shock or surprise?

Everybody kept telling me that the sleepless nights were a serious thing. I couldn’t believe that the girls were sleeping through the night at only two months old. They still don’t wake up in the middle of the night, so I feel very happy and feel really lucky to get my beauty sleep every night. 🙂

Where at home do you display the twins’ Birth Poster?

In the living room. That’s the part of the house where we spend most of our time together with the girls.

Do you have any pro tips for women who out find out they’re going to have twins?

Having twins is the best thing that could ever happen to you. It is such a special and unique experience as a mother, and as a woman. It is a lot of fun and most importantly you always receive double the amount of love!!!

February 25, 2019

The More the Merrier: Caitlin from @cait.ks

The More the Merrier is this week’s Birth Post series devoted to mums of twins or multiples. Three mothers tell us how their life changed with receiving the news of expecting not of just one but more babies.

Caitlin, 36 weeks pregnant at the time when we talk, still doesn’t know if the saying the more the merrier is acurate — so far, she definitely feels that the more the heavier! While expecting her twins to arrive, despite her husband’s incredible support, she fears that having three babies (she has a little daughter too) will leave her no space for just being herself. 

Hello Caitlin, how are you feeling today?

Hi! I’m feeling as well as could be expected at 36 weeks pregnant with twins! I will admit, today is one of the tougher days of twin pregnancy. I always say it comes in waves – some days I feel amazing, full of energy and relatively pain-free. And then other days, like today, I’m just lethargic and sore. It’s been so important in this third trimester to just take it one day at a time, and roll with whatever symptoms my body has to endure that day.

What did you have for breakfast this morning?

Coffee and 24-grain toast with my homemade blackberry merlot jelly on it. 🙂 (Don’t worry, all of the booze is cooked out during the jelly-making process. LOL)

When are you expecting your twins to arrive?

As someone who is a planner and a bit of a control freak, I wish I could say that I knew. But these boys still seem to be pretty cozy right where they’re at! They’ve passed all of their growth scans with flying colors and the doctor wants them to stay right where they are to avoid any NICU time. I know a lot of twin mamas are not this lucky and I can only imagine how difficult it must be to deliver early and unexpectedly, along with watching your babies in the NICU for long periods of time. I am truly grateful that we have made it this far. I am 60% effaced and 1.5 cm dilated, so I know my body is slowly preparing itself. However, if they have not made their arrival in the next week, I will be trying some natural labor induction techniques to give them a gentle nudge. These babies are gettin’ heavy!

What was your first reaction when you found out you were expecting not one but two children?

To be honest, when we found out we were having twins back in July, it had only been five months since we had experienced a miscarriage at 12 weeks pregnant. So my first reaction during the ultrasound was just, “But they look good? They both have heartbeats?” That was honestly my biggest concern. Then obviously, once the news really sunk in, my husband and I just kept laughing and shaking our heads in total shock. Twins don’t run on either side of our families, so the chance of having twins never even crossed our minds.

Do you have a delivery plan?

Yes, we do! When I started to research birth plans for twins, I had no idea how complex the information was and how many decisions I would need to make. It felt like I was preparing for my first childbirth all over again. However, after joining a local Facebook group for mothers of multiples, I was able to gather SO much helpful information from other twin moms.

We also have hired an amazing doula from Portland Doula Love who has helped us with the preparation process. I want as close to a natural, unmedicated birth as I can get, and I feel confident that my educated birth plan and team are going to help me achieve that. Regardless, what’s important is that these babies and I remain healthy through our labor and delivery experience, and if that means some of my plan ends up going out the window, then we are comfortable with that too. It’s all about trusting your body and trusting your instincts.

Do you know the twins gender?

Yes, we are having two boys! My doctor is 80% sure they are fraternal, as the 8-week ultrasound revealed two sacs and two placentas, with a thick membrane in-between, meaning they likely started out as two eggs. However, there is still a chance they could be identical because they are the same gender. We can opt to have them tested after they are born, but it is not particularly important to us.

Have you picked out any names yet?

Yes, we have! Baby A is Fisher Grey. Fisher is the maiden name of my husband’s grandmother, who just recently passed away and who has been one of the most supportive, loving members of our extended family. Grey is the maiden name of my grandmother, who I miss dearly and wanted to continue on her family name. Baby B is Gunnar Allen. Gunnar is a name we fell in love with from the television show, Nashville. And Allen is my husband’s middle name we wanted to carry on.

What is your biggest fear in becoming a mother of three?

This is a tough question for me. I think my fears change daily. If I’m being completely honest, I think my biggest fear is that I will completely lose myself and my identity to motherhood. I feel like I finally started to figure out a good healthy me + motherhood balance with having one child and was prepared to handle the challenge of adding a second. When I found out I would be a mother to three instead, I was terrified I would never work again, or have any freedom, or be able to do anything outside of being a mom.

However, I am truly truly blessed with a husband who is incredibly supportive of me, my ambitions and my mental health. He and I are both committed to making sure those fears don’t come true. It’s going to be challenging, and it’s going to take us awhile to figure out how to navigate that. But I think the important part is that we’ve addressed it ahead of time.

What are you most looking forward to after their arrival?

I’m looking forward to those baby snuggles! With my first, I don’t think I actually realized how fleeting those moments are. Those moments where they are perfectly content with laying on your chest, or sleeping in your arms. The toddler years are fun in their own way but they also never stop moving. LOL. I’m also really looking forward to seeing my daughter with her brothers. She’s so fascinated with babies and I think she’s really going to love having siblings.

How did your older child react to the news of becoming a big sister?

She was only 18 months or so when we found out I was pregnant it wasn’t really something she was able to grasp yet. We would tell her there were babies in my belly. And as my tummy started to grow (very quickly) she started giving them hugs and kisses and sharing her stuffed animals with them. We also have used the app called Flo which shows a graphic of what the twins look like in the belly each week as they grow. I think that has helped. She loves to look at “their picture” on my phone. Now she asks to see my big belly every day, points to them when I ask where Fisher and Gunnar or her brothers are. I’ve tried in little ways to explain they are going to come out of mommy’s tummy very soon, but honestly I don’t think she’s really going to understand until they are here in our home. And that’s ok. I don’t want to force anything on her. I want her to show her patience and let her come around to this big change on her own. That’s something that is really important to me.

Do you have any tips for women who out find out they’re going to have twins?

I think the most important advice I can give is, make friends with other twin moms as soon as possible. Find a support group on Facebook, reach out to twin moms on Instagram, find a local support group through your hospital (your doctor may know of some). They truly understand what you are going through and they are going to be able to offer you a ton of advice that you won’t be able to find through a simple Google search. Tips on twin pregnancy, your birth plan, what to expect in the delivery room, breastfeeding twins, handling sleep, etc. Any time I start to get worried or panic about a new pregnancy symptom or how to handle day to day life with two infants, I always reach out to a twin mom. They get it, and they can offer some advice that might ease some of your concerns.

February 6, 2019

Love is all around


With Valentine’s Day just around the corner we decided to open up a bit and share the story of our love. After all, without us coupling up there would be no Birth Poster.

Evelina, how did you and Gustav first meet?
It was at a bar in the center of Stockholm in September 2011. Gustav was 28 and I was 24 years old.

Do you remember the first date after that?
We skipped the whole dating part and went straight to seeing each other every day. After three months we moved in together to Gustav’s apartment. The thing is, that we grew up in the same suburb of Stockholm, went to the same schools, and even had common friends. As a result, when we fell in love it felt like we had already known each other for a lifetime. I guess knowing each other’s backgrounds is what made us skip the whole dating part.

When Gustav proposed, did it come as a surprise?
Before the engagement we’d spent a few summer holidays in Sicily. We would always go back to the same vineyard and old monastery. Once we said something like: this it would be a perfect place to get married! And so, in 2014, we were taking a walk before dinner and went into an old chapel that’s connected to the hotel. Gustav had hidden the ring behind some curtains in there, and once we were inside he told me to look behind them. It was a big surprise and I did not expect it at all!

So you also decided to get married there?
Yes, it was clear to us from the very beginning. We really wanted to show this magical place to our friends and family.

Did you take care of the wedding preparations yourself or did you hire a wedding planner?
We had a translator who took care of all the paperwork. She also interpreted the ceremony, which was led by the mayor of the city. It was quite a small wedding, so hiring a wedding planner wasn’t necessary.

Gustav, how would you describe Evelina? You only get three words!
Spontaneous. Kind. Beautiful.

Evelina, how would you describe Gustav? You also only get three words.
Creative. Funny. Handsome.

How does it feel to run a business together?
Certainly — and I assume many would agree — if you are already best friends, then running a business together has a lot of advantages. We know each other so well that we literally finish each other’s sentences and in 99% of cases we have the same opinion. It’s very efficient, definitely!

January 6, 2019

The mom behind The Birth Poster

This might sound like a trite expression, but children do indeed grow up so fast! Although we capture their each and every milestone on the camera, it’s easy to forget that once they were small enough to fit into our hands. Evelina and Gustav Westman are a married couple and the founders of The Birth Poster. Together they created artwork which helps cherish the precious moments just after the birth for a lifetime. Their Birth Posters, designed to illustrate the actual length of a newborn baby, are a unique way of expressing the feelings that accompany the extraordinary experience of welcoming a new family member. Today, starting with an interview with Evelina, who will become a mother of two in just a month, we’re launching The Birth Post, our online lifestyle magazine.

The Birth Post: Evelina, please tell our readers about your business journey until now.

Evelina Westman: We founded The Birth Poster in September 2013. Initially, it was just our side project where we put all of our free time and a lot of heart. A year after our first sale, it has become our full-time job, and Gustav and I have been business partners ever since. You can say that this, literally, is our little baby. Today, we have an office in central Stockholm, which is really amazing if you consider that it all begun in our little living room just five years ago. It has been quite a journey since!

What makes The Birth Posters so special?

A lot of our inspiration in the business comes from raising our three year old son. As parents we know exactly how fast the first years fly by. Unutterable joy and moments of doubt, ups and downs, these are the emotions that all parents share. The universal experience of parenthood is, in my opinion, something that makes The Birth Poster project special. Its message appeals to everyone. It doesn’t matter who you are — sooner than you realize it is more than likely that you will miss the days when your baby was small. In the era of smartphones and Instagram, when we don’t make an effort to print the pictures from our endlessly capable memory cards, The Birth Poster becomes a timeless keepsake.

Besides being an entrepreneur, you are also a mum and your family is about to become bigger very soon.

Yes, our son Uno, who is three years old, will become a big brother. The baby is due March 10th.

How did you come up with the name for your first son and what does it mean?

Uno is a name derived from old Norse and it means ‘thriving’. But you can also see it as derived from Latin, where it means ‘first’. It felt quite suitable.

How has your journey into parenthood been so far?

Gustav and I got married in 2015, and I got pregnant around that time. Uno was born in June 2016. It was a natural delivery, quite dramatic, so my first experience came as a shock, to say the least. It took me a while to recover, but after some time I got a hold of things.

What has motherhood taught you?

There’s a life before and after becoming a mother. The endless love that strikes you is overwhelming but it also makes you incredibly vulnerable to the thought that something might happen to your child. I think the most important lesson I’ve learned is to be thankful for all the happy moments you are able spend with your baby.

How’s your second pregnancy compared to the first one?

Both involved heavy nausea, but generally speaking the second pregnancy has been a little bit harder. Especially the SPD—with about a month left until the delivery I can barely walk. Getting pregnant for the second time you think the experiences will be quite similar, but it is not. Now, since I see how both my pregnancies differ, I expect that the delivery to be different too. Hopefully better!

What was the biggest lesson your pregnancies and giving birth have taught you?

Women are awesome!

Would you be able to choose a thing that you can’t live without as a parent?

There is so many accessories that help when you have a kid, but I am thinking about less material things. Losing all the photos and videos would be devastating! I’ve probably said it a million times already, but time goes by so fast, and being able to look back at those few years when the kids were small is going to be so valuable one day.

Having such an active lifestyle as you do, what would your advice for parents who want to start their own business be?

Have patience and always believe in your idea! Once you embark on the entrepreneurship path, you will see that it is more a lifestyle than a nine-to-five office job. In your head you will never leave work, but the satisfaction that comes from running your own business will compensate for that.

Is being an entrepreneur within a creative business something you’ve always dreamed about?

It’s a dream come true! I wake up every day and feel so blessed and thankful for where I am in my life.

Your plans for 2019? Besides giving birth of course!

My family and company consumes all of my time. The struggle is to find balance in all of it, and this is what I’m working on in 2019. The Birth Poster will keep evolving and I can’t wait to share the results of the changes we are currently working on. Our posters are reaching more and more families around the world, which means that our company is growing as well. This week we welcomed our fourth full-time employee.

A motto you live by?

Find your passion and follow it!


Hey mothers out there! Did you enjoy reading the article? Stay tuned for our Q&As on Instagram and more articles from The Birth Post magazine. Every month we will write here about topics connected to parenthood and hope you will stay with us to exchange thoughts and inspirations. Don’t forget to follow us on Instagram: @thebirthposter



with free shipping